Step 1: What Do You Want To Do?
Before you go shopping for video recording equipment, you have to ask yourself one thing: Are you doing this for work, or as a hobby.
If you’re planning to make this your primary source of income, be prepared to put in quite a lot of effort. While it’s true that content is king, viewers will always appreciate any extra effort.
This doesn’t necessarily mean snazzy opening themes, sharp camerawork and flashy video effects (though they might help).
Rather, you’ll probably have to spend time writing and rehearsing scripts. You’ll also have to plan your shows several episodes in advance (yes, episodes) to keep a regular audience.
In some cases, this may require you to work with other people, be it interviews, getting hold of props/items relevant to your show or even dragging along a friend to become an ad-hoc cameraman.
And that’s before we even talk about the realm of sponsorship, marketing and advertising (that’s another topic altogether).
The good news, though, is that the standards and expectations of web videos are much lower than that of professional broadcast TV productions.
So if your web videos end up looking like professional productions, you’re more likely to impress people.
By that same token, things are a lot simpler if you’re doing this as a hobby: either as a standalone video or just to complement your other online endeavours (blogs, specialty websites, etc).
Viewers are more tolerant of poor lighting, jittery camerawork and impromptu dialogue. However, it also means that well-produced personal videos are better appreciated.
Source: Article by Chris Chong from the Star Online, 17 July 2007