How To Write Articles That Will Attract New Customers
There is no faster way to establish yourself and your business than publishing your own articles.
In order for your article to be a success, you must target the proper publications. You can do so by searching through editorial calendar listings in your topic area, by locating e-zines through search engines such as Yahoo or Google that discusses your area of expertise, or by reading newspapers and keeping track of which journalists have used expert sources such as yourself in the past.
Once you realize who your audience is, remember the following tips to create attention-grabbing headlines that will generate the publicity you need to succeed:
1. Incite curiosity. Produce an irresistible headline that answers a controversial question or offers an easy solution to your target audience.
2. Numbers sell. Share success stories by revealing statistics or earnings of your company. Numbers are the most concrete and effective evidence to success.
3. Speak directly to your prospects. Include them in your article by using participatory words such as ‘you’, ‘your’, or ‘yourself’.
4. Prove how the article can benefit your reader. Whether it be tips, free consulting via e-mail or an unusually great warranty on a certain product, be sure to let your audience know what’s in it for them.
It is also important to choose a format fit for your purpose. Here are some options:
* An opinion piece. Use general trends and headlines to attract the audience’s interest, then offer your expert standpoint on the subject. Be sure that your opinions are logical and can be backed with strong evidence.
* A personal experience piece. Use great depth of feelings and dramatic details to discuss how you have learned from past experiences and/or how a particular experience has brought you to where you are today.
* A tip sheet. Create a tip sheet that meets the pressing needs of your target audience.
*A case study. This is similar to a human-interest story. Discuss a common challenge and details of how one overcomes it.
At the end of the article, be sure to include a biographical sentence or two to establish your credibility. Leave contact information such as a web address, an email address, or a phone number so that interested readers and future clients can get in touch with you!
Shannon Cherry, APR, MA helps women-led business attract more customers and clients by making them the recognized expert in the media. Are you struggling to get your product or service noticed above the noise? Get the free special report: “Be the Big Fish: Three No-Cost Publicity Tactics to Help You Be Heard” by signing up for Be Heard! the free biweekly ezine with marketing strategies you can put to use today. Go to www.beheardsolutions.com/freestuff_3.htm