Great. Now that you’ve got a rough idea of what you want to do, it’s time to get some video recording equipment. But what should you get? Is a webcam good enough or would you need to spend RM3,000 on a DV camcorder? It really depends on what sort of quality you’re looking for. Big…
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No matter how good a videographer you are, you’ll need to edit your videos before posting them online. That’s because they might be too long or because there are some parts, which aren’t particularly interesting. As with TV shows, your audience has a short attention span and wants to see something that’s concise, to the…
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Once you’ve finished editing your video, you’ll have to export it as a standalone video file. The finished video has to be in a low-bitrate format (usually 400 kilobits per second or less) that’s suitable for streaming over the Internet. If you’re unsure of what settings to use, your NLE will normally have an export…
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A festival is coming your way It’s your friend’s birthdayTouch someone’s heart Send a creative card. In these fast paced times, people have no time to write letters, let alone send expensive cards. However, many of us still appreciate receiving cards during festive seasons like Hari Raya, Deepavali, Christmas or Chinese New Year and others send wedding invitation cards and…
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Publishing a simple opt-in email newsletter (or ezine) as little as once a month is guaranteed to help you increase sales. Follow these email marketing tips to maximise the impact of your newsletter. Unless you continually follow up with clients and prospects, they’ll soon forget about you. But it is near impossible to phone or…
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Has your business got an effective logo that is an accurate reflection of what you do? Does it work in every way possible? Here are some tips to give your logo that extra punch. Most people hire a graphic designer to design their logos, which is great. There are plenty of graphic designers with top-notch…
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Every day publications of all description need words to fill their pages. Someone has to provide those words, it might as well be you! When seeking to get your story into print, a successful media campaign can really make a difference. Let’s assume that you’ve either followed all the guides on preparing media material, or…
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One of the most quick and easy small business tools is a ‘Communications Toolkit’ – a repository of words, images and ideas that’s always ready with your best openers, lines, written examples and pictures of your work. The key is to make sure your Communications Toolkit is firmly rooted in your business plan; you must have internal consistency between what…
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Good business writing is at the heart of successful marketing. Without it you will be at best, misunderstood, at worst, totally ignored. Follow these simple guidelines to ensure your business writing hits the spot. Write readable sentences by writing the way you talk There is a misconception that good business writing is complex and flowery.…
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How many of your customers come to you as a result of your website? If the answer’s not many, perhaps it’s time to put the spotlight on your site’s content and look at the best way of writing websites. Reviewing our own websites is a task many of us procrastinate over. But regularly checking all…
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