Category: Homebiz Management

Customer Feedback: Ten Steps To Great Survey Design

Effective customer feedback helps you drive your business forward. Do you really know what your customers think about your business? That’s where great survey design comes in. Here are ten steps to consider when designing a survey. Step 1: Define Clearly and succinctly define what you want to know. Write it down, to keep it…
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October 11, 2016 0

Managing Customer Relationships

To succeed in business today, you need to develop a real relationship with your customers. An authentic approach to managing customer relationships can help you shine through and win out over your competition. Marketing and PR are supposed to help you build connections, manage relationships and inspire loyalty in your customers. But many businesses seem…
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October 11, 2016 0

Marketing Communications: The Basics

Sales, PR, event management, marketing and promotion… chances are you’ll have many roles to play within your solo business. You should also add Marcoms Manager to your job description. Learn more about how it can help you to succeed. Success is defined in a number of ways but profit and sales results are a reliable…
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October 11, 2016 0

ABC Of Branding

ABC, which stands for Actions, Beliefs and Clothing are a brand’s basic building blocks. You have an authentic and strong brand when these three aspects work together harmoniously. Branding your business is really about drawing out your personal brand. A business after all engages with customers as a ‘person’, with his or her own actions,…
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October 11, 2016 0

Quality Marketing: Shortcut? Short-Change!

When money and time are tight, it’s often tempting as a soloist to take the cheapest and quickest option at hand. But are these cheap and hasty actions a false economy? Is quality marketing important? Here are ways you could be cutting corners, particularly in terms of the quality of your marketing: Do you hire…
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October 11, 2016 0

Preparing Your Elevator Statement

It is good practise to develop an elevator statement or elevator pitch, namely a short, sharp summary of your business that could be delivered in the time it takes to go a couple of floors in an elevator. That’s because while it’s exciting when you get to the point when you can talk about what…
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October 11, 2016 0

Four Steps To Getting Customer Testimonials

Getting impressive customer testimonials on your website or marketing collateral is a very powerful way to win new business. But how do you get them? If you’ve ever tried to get a client to write a testimonial for you, you’ll know how difficult this can be, even if they’re your number one fan. The problem…
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October 11, 2016 0

Seven Learnings From Starting My Own Business

I had always been interested in starting my own business, but if you’re a teacher, communicator, manager, writer and editor what can you actually offer that people need? I learned the answers in my first six months of starting my own business. I don’t do one thing; I do many things. And in building up…
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October 11, 2016 0

Choosing A Business Name And Image

Getting the right business name and creating a strong image are central to your success as a soloist. Here’s how you can get it right from day one. What’s in a name? Think about the last time you named a child or a pet – how many days and nights did you agonise over choosing…
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October 10, 2016 0

Creating Effective Marketing Strategies

As a new solo business owner, when creating effective marketing strategies it is vital you ensure your marketing has relevance. This may seem obvious, but trying to be all things to all people is an extremely common mistake. If your target market is a mother with children between 0 and 2, then talk to mothers…
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October 10, 2016 0