Category: Homebiz Management

Online Publishing? No Thanks, Says Writers, Publishers

by Brigitte Rosario (The Star InTech, December 4, 2003) We are lucky. We live in a technologically advanced world where there are many devices and gadgets that make our lives so much easier.  A lot of the things that are available to us today were not around in our parents’ and grandparents’ generation.  If we want…
Read more


October 11, 2016 0

What Distinguishes You From Your Competitors?

In marketing, U.S.P. is the acronym for unique selling proposition. The USP process answers the distinct question: “What distinguishes your product or service from similar products or services, even businesses as a whole?” After continually battling my wits using other recommended USP models, I developed my own — a list of 50 questions — that gave me the same results,…
Read more


October 11, 2016 0

How To Get Others To Take Your Home-Based Business Seriously

For years I held an office job, and not just any office job, a really good office job. I worked for a very well-known company, had full benefits, and a pretty decent salary. When someone would ask me what type of work I did, I would just mention the company name and the gushing over…
Read more


October 11, 2016 0

How To Spend Quality Time With Your Children When You Work from Home

One of the top reasons people decide to work at home is family. You can break that down even further to include; wanting to stay home to care for younger pre-school children, wanting to cut down on the cost of daycare, needing flexibility to care for ill family members, or preparing for a new child.…
Read more


October 11, 2016 0

Avoiding “Overload” When Working From Home

When you make the decision to work from home, several things may cross your mind: Will I be able to find work? Will I be able to keep the kids busy and quiet while I work? Will I be able to get it all done? Many people love the flexibility of working from home, but…
Read more


October 11, 2016 0

Tips For Designing A Home Office

Setting up a home office that will enhance productivity while offering comfort isn’t as simple as it sounds. Many home workers juggle and struggle to determine the best setup for their needs. Think Comfort Studies show that efficiency decreases when we are uncomfortable. Lesson to be learned: don’t sacrifice comfort for beauty when selecting your…
Read more


October 11, 2016 0

The Homepreneur’s Guide To Successful Marketing

Are you a mother with young children? Dream of having a home business but wonder, ‘How will I get customers when I can’t even leave the house?’ The good news is that you can use low cost and creative ways called ‘guerrilla marketing strategies’ to reach your customers. The great news is that you don’t…
Read more


October 11, 2016 0

Attracting Prospective New Clients

Understand what makes your prospective new clients tick and you’re on the way to doing business with them. One of the most common complaints I hear from soloists is ‘I have tried to approach a particular prospect but I just can’t get the chance to speak to them’. Maybe it’s not their response that is…
Read more


October 11, 2016 0

Successful Marketing: Avoiding The Seven Sins Of Marketing

Soloists who are aware of the common pitfalls of marketing are better able to keep their businesses on track through successful marketing. Basic marketing skills are vital to the future of running a successful solo business. But what, exactly, is marketing? Here is the definition I give to clients and people who attend my presentations…
Read more


October 11, 2016 0

Getting Media Coverage: 10 Tips

You don’t need a huge PR budget to enjoy media exposure. Follow these 10 tips to increase your chances of nabbing the attention of editors and journalists. As soloists I’m sure you recognise how positive media coverage can have an impact on your business. However, you may also think that you don’t have the skills…
Read more


October 11, 2016 0