by Robert Gerrish If you’re forever hearing great things said about your work, yet not seeing these translate into sales and revenue, it could just be because you’ve fallen into the innovator trap. Can innovation be a marketing tool? The innovator trap is where we can end up if we confuse educating with marketing. … Read moreCan Innovation Be A Marketing Tool?
by Sue Currie Good business writing is at the heart of successful marketing. Without it you will be at best, misunderstood, at worst, totally ignored. Follow these simple guidelines to ensure your business writing hits the spot. Write the way you talk Write readable sentences by writing the way you talk. There is a … Read moreThe Essentials Of Good Business Writing
Source: Unknown Your home business is expanding, you want to hire office workers who work@home for you to retain talent. Here is how to set-up a virtual office. VIRTUAL OFFICE 1. Determine a business address for your virtual office. It could be a post box number or house address. 2. Evaluate their connectivity options, such as e-mail, cell phones … Read moreVirtual Office
by Paul J. Morris Spouses, families and friends of the solopreneur and even budding solopreneurs themselves often wonder, what are the qualities that ensure success when going it alone? We know entrepreneurs are driven by the desire to live life and earn a living on their own terms, and for some, to make a … Read moreThe Solopreneurs DNA
by Linda Anderson So you’ve taken the plunge and are going it alone. Good for you! Commonly, though, new soloists find they get the nerve to start their own new business ventures, only to find that once they’re up and running, new anxieties are taking their place. These new fears in your new business … Read moreHandling Fear In Your New Business Ventures
by Michele Hackshall The argument over nature versus nurture is a long-standing one in child-rearing discussion groups. But the same argument can be levelled amongst those who work for themselves. Are entrepreneurs born or made? It’s often said that you need to be highly motivated and a guru of self-discipline in order to be … Read moreNature vs Nurture : Are Soloists Born Or Made
by Paul J. Morris Standards are undoubtedly great to have for good business performance. They provide us with guidance and something to aspire to. But setting too high standards can work against us, counter intuitive as this may seem. Here are four of the downsides I have witnessed to possessing very high standards and … Read moreFour Ways High Standards Hold You Back
by Megan Tough I know the occasional slow period is a normal part of life as a soloist, but when one hit recently, I was unprepared for the anguish I’d feel when not generating new business! Fortunately I now know a short amount of down time is not a disaster. I wish I could … Read moreLessons Learned From A Slow Period
Growth means different things to different people. And it doesn’t necessarily mean more headcount. Entrepreneurs often joke that the perfect number of employees is one – the founder. Once you take on your first employee, you’ve got legal, tax, and payroll headaches that didn’t exist before. And while you certainly can’t do everything yourself, there’s … Read moreHow To Make More Impact With Fewer People
As customer attitudes change, “giving back” is no longer an option. It’s a necessity. Here’s how to make it good business, too. When I was on my first startup, social responsibility was still the concern of a small tree-hugging minority. But today phrases such as ‘profits with purpose’ and ‘conscious capitalism’ are topping prediction and … Read moreHow To Make Social Responsibility Work For Your Company