by Robert Gerrish If you’re forever hearing great things said about your work, yet not seeing these translate into sales and revenue, it could just be because you’ve fallen into the innovator trap. Can innovation be a marketing tool? The innovator trap is where we can end up if we confuse educating with marketing.…
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by Sue Currie Good business writing is at the heart of successful marketing. Without it you will be at best, misunderstood, at worst, totally ignored. Follow these simple guidelines to ensure your business writing hits the spot. Write the way you talk Write readable sentences by writing the way you talk. There is a…
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Source: Unknown Your home business is expanding, you want to hire office workers who work@home for you to retain talent. Here is how to set-up a virtual office. VIRTUAL OFFICE 1. Determine a business address for your virtual office. It could be a post box number or house address. 2. Evaluate their connectivity options, such as e-mail, cell phones…
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by Paul J. Morris Spouses, families and friends of the solopreneur and even budding solopreneurs themselves often wonder, what are the qualities that ensure success when going it alone? We know entrepreneurs are driven by the desire to live life and earn a living on their own terms, and for some, to make a…
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by Linda Anderson So you’ve taken the plunge and are going it alone. Good for you! Commonly, though, new soloists find they get the nerve to start their own new business ventures, only to find that once they’re up and running, new anxieties are taking their place. These new fears in your new business…
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by Michele Hackshall The argument over nature versus nurture is a long-standing one in child-rearing discussion groups. But the same argument can be levelled amongst those who work for themselves. Are entrepreneurs born or made? It’s often said that you need to be highly motivated and a guru of self-discipline in order to be…
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by Paul J. Morris Standards are undoubtedly great to have for good business performance. They provide us with guidance and something to aspire to. But setting too high standards can work against us, counter intuitive as this may seem. Here are four of the downsides I have witnessed to possessing very high standards and…
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by Megan Tough I know the occasional slow period is a normal part of life as a soloist, but when one hit recently, I was unprepared for the anguish I’d feel when not generating new business! Fortunately I now know a short amount of down time is not a disaster. I wish I could…
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Growth means different things to different people. And it doesn’t necessarily mean more headcount. Entrepreneurs often joke that the perfect number of employees is one – the founder. Once you take on your first employee, you’ve got legal, tax, and payroll headaches that didn’t exist before. And while you certainly can’t do everything yourself, there’s…
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As customer attitudes change, “giving back” is no longer an option. It’s a necessity. Here’s how to make it good business, too. When I was on my first startup, social responsibility was still the concern of a small tree-hugging minority. But today phrases such as ‘profits with purpose’ and ‘conscious capitalism’ are topping prediction and…
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