If you are in business, chances are you have heard about ‘branding’. Branding has played a vital role in most major companies, such as Coca-Cola, Microsoft, Hilton Hotel, and many more. But have you heard of ‘Personal Branding’ ? This is when you think of yourself, an individual, in similar terms. What do people think of, when they think of you? It is a concept that is particularly relevant to solo entrepreneurs and micro business owners. As such, the brand you develop becomes about you, as much as it does about your business. You ARE your business, after all. |
