Entrepreneurship is about being innovative in a business undertaking to reap profits. The spirit of entrepreneurship embodies having a foresight, creativity, determination to succeed and the perseverance to make the business a success. Many who think about making a big leap into the realm of entrepreneurship are seduced by the potential returns and wealth creation. However, such undertakings are not without any risks.

An entrepreneur, especially a home-based one, faces many different challenges. Such challenges include lack of funding, lack of support from spouse and family members, low self-confidence and external threats from the business environment. In order to overcome such challenges, the entrepreneur has to possess a high level of dedication and commitment. Some of the key success factors are: maintaining a high degree of motivation, self-discipline, outstanding organisational skills and being able to think out of the box.

Entrepreneurship is fast becoming the new way of life in the ever dynamic business world. In Malaysia, the concept is still in its infancy. Therefore, it is most apt that the inaugural theme of Malaysia’s very first SOHO Conference is “The Road to Entrepreneurship.” This conference will enlighten and pave way for many who would like to take the plunge into entrepreneurship, especially when it is home-based. With this alternative lifestyle as an option, family life does not have to be compromised. Mothers and fathers are able to strike a healthy balance between your careers and families. Retirees can realise your second dream careers while enjoying your golden years. Fresh graduates can achieve your career dreams with less financial risk and enjoy a flexi lifestyle with your favourite ICT gadgets!