SOHO and small business owners often believe that PR activities are for large companies that can afford a marketing department or PR consultants. This interactive workshop aims to dispel that myth and provide practical take-home tools to help you kick off your PR campaign. Learn how to put together a PR strategy and develop the necessary tools to get the word out.

• Public relations – what’s that really?
• Everyone loves a ‘story’ - What’s your USP and core message?
• The Golden Rule of PR: stay on message!
• Essential skills: Putting together an effective press kit and a marketing kit
• Getting the word out